How to Build a $800M+ Non-Alcoholic Beer Brand

In this episode, I sit down with Bill Shufelt, co-founder and CEO of Athletic Brewing, to discuss his journey from Wall Street to redefining non-alcoholic beer. Athletic Brewing has grown from an idea to a $800M valuation, disrupting an industry and carving out a new market in craft brewing.

We talk about:
- The bold decision to leave a lucrative hedge fund career for entrepreneurship.
- The science and innovation behind brewing non-alcoholic beer.
- Overcoming early rejection and building a loyal community.
- Lessons on scaling, fundraising, and maintaining a strong company culture.

Bill’s story is an inspiring testament to taking calculated risks and staying true to a mission. Whether you're an entrepreneur, craft beer enthusiast, or just curious about the non-alcoholic beverage revolution, this episode has something for you.

Tune in to hear how Athletic Brewing is making waves while staying grounded in community impact.