In this episode, I sit down with Brian Garofalow, CEO of Skullcandy, to unpack his leadership philosophy, product strategy, and how he's repositioning the brand for explosive growth in a crowded consumer electronics market.

We dive into:

• Brian’s “People, Process, Product” framework for scaling innovation
• Skullcandy’s four-bucket system for managing product life cycle
• How a bold partnership with Bose redefined product perception
• A behind-the-scenes look at how Skullcandy balances hard sales data with cultural insight to find market white space
• Brian’s playbook for international expansion, avoiding opportunity-cost traps, and focusing where it counts