Personal Branding Masterclass: From Beginner to Expert in 120 Minutes
Guest: Caleb Ralston – Founder of RalstonApple Podcasts Spotify
In this episode, I sit down with Caleb Ralston, Founder and Brand Strategist at Ralston, to break down what it actually takes to build a brand that sticks—and content that converts.
We get into:
- The Brand Journey Framework — a four-question system to shape your strategy
- Association: how proximity builds powerful brand perception
- The 80/20 Rule for content: balancing expertise with personality
- Platform-specific tactics: what deserves your attention—and what doesn’t
- How to build a content team that solves bottlenecks
- Learnings from top-tier operators in branding and media
Enjoy the conversation!
Chapters:
00:00:00 Trailer00:01:09 Caleb’s Brand Journey Framework
00:01:39 4 Questions That Drive Brand Growth
00:03:41 Why Personal Branding Matters
00:05:20 The Power of Association
00:08:30 The Start of Ikonick
00:19:40 Creating Content with Purpose
00:23:15 How To Create Authentic Content
00:29:57 Universal Ads
00:31:04 The Value of Your Origin Story
00:43:45 Mastering the 80/20 Content Rule
00:47:01 Optimizing Content for Each Platform
00:48:58 Measuring Success Outside of Views
00:53:40 Choosing the Right Medium
00:59:09 Tailoring Content for Platforms
01:14:10 YouTube’s Power for Long-Form Content
01:18:48 Quality vs. Quantity in Content
01:26:45 Why People Lack Consistency
01:28:35 Scaling Across Multiple Platforms
01:33:55 Building Your Content Team
01:41:05 Hiring the Right People
01:49:12 Monetizing Your Content
01:53:38 Lightning Round
02:02:05 How Big Can Ralston Be?
02:03:18 Outro
Guest: Caleb Ralston, Founder of Ralston
Instagram: calebralston
LinkedIn: calebralston
Website: www.calebralston.com
Get in Touch:
Instagram: openresidency
LinkedIn: markmastrandrea
Website: openresidency.com
Contact: info@openresidency.com
Book a call with Mark: https://intro.co/markbrazil
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Want to scale your brand with CTV ads? Universal Ads is giving the first 50 Open Residency listeners $500 in free ad credits to get started.
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Instagram: calebralston
LinkedIn: calebralston
Website: www.calebralston.com
Get in Touch:
Instagram: openresidency
LinkedIn: markmastrandrea
Website: openresidency.com
Contact: info@openresidency.com
Book a call with Mark: https://intro.co/markbrazil
Powered by Universal Ads by Comcast CTV
Want to scale your brand with CTV ads? Universal Ads is giving the first 50 Open Residency listeners $500 in free ad credits to get started.
👉 Claim your credit: form.typeform.com/to/ckvJ86zT