He Went From $0 to $100M in 11 Months — And You're Still "Planning"

In this episode, we sit down with Danny Yeung, co-founder and CEO of Prenetics and the person behind IM8, the longevity supplement brand that went from zero to $100M annual run rate in under a year. We break down exactly how he built one of the fastest-scaling DTC brands in the world. Danny walks through the marketing engine running $100K+ per day on Meta alone, why he keeps 1,000–1,500 ads live at any given time, and the content flywheel that powers it all. He also shares the deal structures and equity frameworks behind signing David Beckham, Aryna Sabalenka, Giannis Antetokounmpo, and Ollie Bearman, and why every single one is a minimum three-year commitment.

We go deep on the subscription architecture that drove IM8's AOV to $280 globally, including the 90-day program that flipped more than 50% of new buyers into quarterly subscriptions within weeks of launch. Danny also opens up on his leadership philosophy: founder-led, always in the details, 24/7 accessible, and ruthlessly focused on speed as the only real competitive advantage. He traces the skill stack behind it all, from cold-calling as a 15-year-old telemarketer, to building You Buy I Buy into Hong Kong's largest e-commerce company and selling to Groupon, to pivoting Prenetics through COVID and into longevity. And he breaks down the AI tools he uses two to three hours every day, including why Manus, not ChatGPT, is his go-to for deep research and strategy, and why every employee at IM8 must be AI-native or find somewhere else to work.