The Strategy to Raise $95M & Transform Retail
Guest: Dee Murthy – Founder of Ghost
What does it take to secure $95 million and revolutionize an industry? Let’s find out.
This episode features Dee Murthy - the founder behind Ghost, the brand who’s revolutionizing how businesses handle excess inventory.
From building a successful apparel brand to hosting 907 episodes of his own podcast, this conversation covers the full spectrum of his entrepreneurial journey. We dive deep into:
- Raw lessons from nearly a decade of podcasting
- The untold stories of his fundraising journey
- Why picking the right investors can make or break you
- The real challenges nobody talks about
This conversation goes deep into what it really takes to scale a venture-backed company.
Chapters:
- 00:00 Intro
- 00:22 Lessons from 907 Podcast Episodes
- 02:15 Leveraging Podcasting in Business
- 03:56 Launching the Podcast: Early Days and Growth
- 06:08 Building an Audience and Content Strategy
- 10:57 The Importance of Niching Down
- 13:41 Podcast Learnings
- 15:52 Avoiding Burnout and Maintaining Relevance
- 20:19 Introducing Ghost: A Marketplace Solution
- 30:23 The Future of Retail and Distribution
- 37:18 Fundraising Journey: From Idea to Seed Round
- 44:03 Fundraising Challenges
- 46:06 Building the Business from Scratch
- 49:09 Pivoting to a B2B Marketplace
- 51:25 Navigating the Venture Capital Landscape
- 01:09:41 Hiring and Company Culture
- 01:15:01 Lightning Round and Final Thoughts
Get in Touch:
- Instagram: @openresidency
- LinkedIn: Mark Mastrandrea
- Website: https://openresidency.com/
- Email: info@openresidency.com
About the Guest:
- Instagram: @deemurthy
- LinkedIn: Dee Murthy
- Twitter: @deemurthy
- Website: https://ghst.io/
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