Open Residency
Ep. 44 — Gary Vaynerchuk

GaryVee Reveals How He Runs His $400M/Year Agency

1:35:19 · 25 chapters · NOV 03, 2026

Gary Vaynerchuk has 50 million followers, but he's an operator first. He runs VaynerX, a $400 million media company, and is involved in six to seven other eight and nine-figure companies. He explains how it all fits together, why he calls VaynerMedia a production company, why big companies are losing to creators on shoestring budgets, and how his team is working toward 1,000 pieces of content a day.

We also get into why live shopping is already a $1 trillion market in China, the 5-year bet that built VaynerSports, what people get wrong about VeeFriends, why he didn't take a $200K salary until his 40s, and why he thinks the next Fortune 500 companies are the personalities blowing up online right now.

Chapters

From the shoot
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