You’d Never Kill a $6M Product — And That’s the Problem

In this episode of Open Residency, we sit down with Jeff Byers, CEO of Momentous, to unpack what it really means to build a high-trust brand in a low-trust industry. Jeff shares why he killed a $6M product overnight to protect the company’s standards, how Momentous became trusted by all 32 NFL teams, and why most supplement companies cut corners on sourcing, certification, and dosing.

We go deep on how partnerships with Andrew Huberman and Arnold Schwarzenegger were built through long-term credibility, not transactions, plus what Jeff learned about leadership under Pete Carroll at USC. From raising $32M to protecting culture as a 70-person team, this conversation is about playing the long game — in business, performance, and life.