TikTok Strategy Exposed, The TikTok Strategy that's printing MILLIONS...
Guest: Kent Yoshimura – Co-Founder & CEO of NeurogumApple Podcasts Spotify
In this episode, I sit down with Kent Yoshimura, Co-Founder & CEO of Neurogum, to break down…
We get into:
- Their TikTok strategy that transformed their business
- How they've shifted their marketing mix to make TikTok their top-of-funnel channel while maintaining 52x ROAS on Amazon without ad spend
- Their strategic approach to partnerships
- Their hiring process based on that's resulted in 98% employee retention over three years
- The origin story and how they've maintained their competitive edge through patented manufacturing
Enjoy the conversation!
Chapters:
00:00 Trailer01:11 How to Crack TikTok
03:54 Neuro's Content Creation Pipeline
04:17 Coaching Creators on Engagement and Voice
06:09 The Culture Behind a Creative-Driven Brand
07:59 Anatomy of a Scroll-Stopping Hook
12:02 TikTok’s Untapped Power for Brands
15:15 The Best Influencer Strategy
16:43 Building a Full-Funnel Marketing Engine
27:00 Turning Customer Insights into Growth
32:06 Creating Content with AI
38:25 Fast Operators vs. Scalable Operators
39:32 The Masogi Challenge: Mental Toughness in Business
42:55 Running Ultra Marathons as Mental Training
45:55 How Kent Hires Creators and Builders
57:13 The Wild Origin Story of NeuroGum
01:01:06 What’s in NeuroGum? A Dive into Nootropics
01:12:11 Retail Distribution: Wins and Pivots
01:15:21 Why Data Shapes Every Decision
01:21:16 What It Takes to Be a Founder
01:34:15 What Shark Tank Didn’t Show
01:35:36 Lightning Round
Guest: Kent Yoshimura, Co-Founder & CEO of Neurogum
Instagram: https://www.instagram.com/kentaro/ / https://www.instagram.com/kentaro/
LinkedIn: https://www.linkedin.com/in/kentyoshimura/
Website: https://neurogum.com/
Get in Touch:
Instagram: https://www.instagram.com/openresidency/
LinkedIn: https://www.linkedin.com/in/markmastrandrea/
Website: https://openresidency.com/
Contact: info@openresidency.com
Powered by IKONICK
Get 30% off motivational art at ikonick.com/openresidency
Use code: OPENRESIDENCY30