Marc Eckō: The Brilliant Mind Behind Some of Marketing's Wildest Stunts

Marc Eckō went from an airbrush gun in a New Jersey garage to over $500 million in sales. He almost went bankrupt more than once, sold Eckō for nine figures, started Complex, sold that too, and is now back at Complex as chief creative and innovation officer. He walks through how Eckō started, the partner who put in the first $5,000, the production deal that was too good to be true, and the cease and desist that forced Echo to become Eckō.

We also get into the Where's Eckō sticker campaign he ran with no money, tagging Air Force One to launch a video game, buying Barry Bonds' record home run ball and letting fans vote on its fate, when to license your brand and when to run it yourself, ikigai, the Japanese idea he still uses at Complex, and how the tags on Eckō clothes got Complex its first 150,000 subscribers.