12 Habits That Fix 98% Of Your Problems

In this episode, I sit down with Nate Checketts, co-founder and CEO of Rhone, to unpack how a luxury performance apparel brand went from a single pant to a 9-figure omnichannel business with NBA deals, retail success, and a wildly unique internal wellness system.

We dive into: - Building Rhone from the ground up into a category-defining brand - Their "12 Pursuits" framework: a monthly habit system blending physical and mental wellness - How breathwork, sleep tracking, and community-driven wellness drive real performance - The origin of GoldFusion and how Rhone rethought sustainability (without the greenwashing) - Lessons from launching women's and becoming a multi-category brand - Buying out L Catterton and re-taking full control of the business - How Rhone's retail strategy beats the odds—and makes money - Why investing in mental fitness may be Rhone’s true legacy

This episode goes deep into the systems behind both a high-performance company and a high-performance life. Enjoy the conversation!