KITH Founder: How to Build a Brand With Cult-Level Loyalty
2:06:45 · 22 chapters · SEP 28, 2026
Learn more about the Kinnect Foundation, Kith's nonprofit. → kinnectfoundation.org
Ronnie Fieg launched Kith 15 years ago and scaled it into a global fashion and footwear business without outside capital, paid advertising, influencers, or traditional wholesale channels.
We get into the BMW and Armani collaborations, how Ronnie approaches brand coherence across lines as different as Kith Treats and golf equipment, and what putting together the 15-year archive book taught him about the real cost of building a lasting brand.
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