How A Failed Poker Pro Built A $1 Billion Business

In this episode, I sit down with Ryan Bartlett, CEO of True Classic, to break down how they scaled to over $200M+ in annual revenue with a valuation approaching $1B.

We get into:

• The evolution of their marketing strategy from pure direct response to brand building
• How they leverage customer feedback to drive product development through their membership program
• Their unique approach to customer service and community building
• Website optimization strategies that helped increase AOV from $36 to $112
• Key operational insights on running a lean, efficient DTC brand